Your brand is NOT your logo. Nor is it your flyers, your website or your sign outside. Branding is the fabric of everything your ministry does. The success of your ministry’s communication is hinged upon the care and effort you have placed within implementing your brand. Do you REALLY know how effective you are at communicating to your community? Does your staff, leaders and members understand and operate in the vision of your ministry? With over five years of experience working with non-profits and churches, I can help you develop a brand strategy that will bring new life to the mission of your ministry. Some of specific brand consultation I provide include:
- Defining and/or clarifying your purpose, vision, mission, and values
- Developing a brand implementation plan
- Helping identify your ministry’s marketing strengths and weaknesses
- Developing your branding guidelines
- Developing creative fundraiser campaigns
With so many communication resources available, the church has no excuse for not expressing itself in creative excellence. Engaging print, web, and video content is no longer a preference in today’s world, but a requirement. Today’s culture is driven by media. The church must be willing to take the steering will and drive forward. I love to see churches maximize their creativity and use their available resources to become the most creative ministries within their communities. Allow me train your ministry how to use the resources you already have to creatively impact those whom you are reaching. Regardless of how big or small your ministry or church is, I can help show you how to master your potential and capitalize on the power you already have. Training includes teaching you how to combine the sermon, music, media, props, drama, print and web with a theme or metaphor and how to manage a creative meeting. Some of specific brand consultation I provide include:
- How to create a marketing strategy for your church or ministry
- Training and developing a volunteer creative team
- Developing a creative workflow system
- How to develop media excellence with little to no budget
- Best practices and current trends for print, web, and video design
Social media is NOT a passing fad. With so many social networks and social sites on the market today, how does a church know what to use? How does a ministry know if their social media efforts are being effective? Allow me to help you answer these questions and more by not only teaching you about which tools are best for your ministry, but also helping you to develop a plan to gauge if your social networks are working for you. Social media is more than just likes, fans or followers, but about bringing real life returns to your ministry. Subjects I can help you with include:
- Understanding why social media is important for ministry
- How to identify which tools work for you
- How to develop an effective Facebook, YouTube, and Twitter campaign
- How to assess your social media effectiveness
- How to use Facebook and Twitter to raise money
- How to makes real connections using digital media
I am passionate about training small to medium churches about branding, social media, and creative ministry. If you would like me to speak at your church, use the contact page or simply e-mail me your name, organization, and date of the event at ramond@justramond.com.